• Fractional CMO Services

    What is a Fractional CMO? A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need an executive level marketing officer, but not in a full-time capacity.

    Owned Media & Brand Management

    • Website & CMS management
    • Social media management
    • Email marketing
    • Direct mail & SMS
    • Google Business & Search Console
    • Community building & retention

    Content Development

    • Copywriting (website, emails, ads, decks)
    • Graphic design & brand assets
    • Photography & video storytelling
    • Editing & post-production
    • Live streaming & webinar production
    • E-commerce content & storefronts

    Paid Media Management

    • Copywriting (website, emails, ads, decks)
    • Graphic design & brand assets
    • Photography & video storytelling
    • Editing & post-production
    • Live streaming & webinar production
    • E-commerce content & storefronts

    Planning & Analytics

    • Copywriting (website, emails, ads, decks)
    • Graphic design & brand assets
    • Photography & video storytelling
    • Editing & post-production
    • Live streaming & webinar production
    • E-commerce content & storefronts

    Sales Enablement & Revenue Operations

    • Sales process optimization
    • CRM setup, cleanup & workflow automation
    • Pipeline architecture & forecasting
    • Lead scoring & qualification frameworks
    • Sales playbooks (prospecting, demos, closing)
    • Hand-off processes (MQL → SQL → Close)
    • KPI dashboards & reporting
    • Team training & performance optimization

    Demand Generation & Funnel Growth

    • Top-of-funnel lead generation
    • Inbound engine development
    • Campaign strategy & execution
    • Email + SMS automation flows
    • Nurture sequences
    • Landing page optimization
    • CRO (conversion rate optimization)
    • Account-based marketing (ABM)

    Go-to-Market Strategy

    • Market positioning & messaging
    • ICP definition & segmentation
    • Competitive analysis
    • Product launch strategy
    • Pricing & packaging
    • Channel strategy & partnerships
  • Bio

    Erin Kanaley’s career sits at the intersection of marketing innovation, technology, and high-touch luxury service. With a foundation built inside the world’s most influential platforms, her work has consistently shaped how brands communicate, convert, and scale.

    Erin began her career at Facebook (now Meta), where she helped propel entire industries into the digital future. She led breakthrough marketing initiatives across mainstream media, current events, sports, and nonprofits — including Facebook’s unforgettable 2010 Olympic campaigns and the Emmy-nominated ABC Midterm Elections “Vote 2010” coverage.

    Her partnership leadership extended into some of the most iconic cultural moments of the decade: TODAY Show Throws a Wedding, The GRAMMYs, American Music Awards, Golden Globes, Mother’s Day, and Memorial Day. Erin also helped bring new marketing formats to life, playing a pivotal role in introducing Facebook Live and Facebook Stories to major publishers and audiences.

    Beyond Meta, Erin produced a Live Town Hall with former President Barack Obama, starred in MTV’s Diary of Facebook, directed live broadcasts for Facebook’s f8 Developer Conference, and collaborated with Oprah Winfrey Network on a live show experience.

    At Zuckerberg Media, she reimagined the Home Shopping Network for BeachMint, co-produced Bravo’s Silicon Valley series Start-Ups, and pitched and produced the first-ever LIVE Facebook Wedding with Brides Magazine. She later produced large-scale creative for Cirque du Soleil’s OneDrop.org and led productions at the World Economic Forum in Davos alongside Scribd.

    Erin’s entertainment and digital leadership continued as VP of Digital at ReignDeer Entertainment (acquired by Maverick Management), supporting global talent including Britney Spears, Avril Lavigne, Miley Cyrus, will.i.am, and DJ Pauly D.

    In tech, Erin drove growth as Director of Marketing at Flipagram (acquired by TikTok) and Victorious (acquired by Headspace), and later served as Chief Marketing Officer at Bloom Farms (acquired by 4Front Ventures). Most recently, she served as Chief Product Officer at Silver Air Private Jets in Santa Barbara.

    After launching and exiting her family-focused hospitality concept Bungalo805 in the Santa Barbara market, Erin refocused her energy on two core ventures:

    EK Consulting, where she serves as a Fractional CMO specializing in GTM strategy, demand generation, and revenue operations for high-growth companies; and

    Private Jet Consulting Group (PJCG.VIP), where she manages elite private aviation logistics, charters, and white-glove travel experiences for high-net-worth clientele.

  • EXPERIENCE

    Section image

    Private Jet Consulting Group

    Founder & Owner

    2022- Present

     

    Welcome to a new way to source, book and manage your private jet travel.

     

    Section image

    AllAboutYourStay.com

    Founder & Owner

    2016 – Present

     

    High-end property rental and lease management.

     

    Section image

    EK Consulting

    Owner & Fractional CMO

    2014- Present

    Gemist.io | ProjectMark | Wildnote | StyleRow | Gainey Estate Vineyards | Evan's Ranch Vineyard | Black Sheep SB | WeVillage | BabyVillage Portland | Funcoach.us I Urban Developments I McGrath Training I Silver Air Private Jets I Santa Barbara Zoo I Margerum Wine Company I Barden Wines I Allscape Design & Installation I The Public Market I Animal Tracks I El Capitan Advisors I Creso Pharma I Natura Life + Science I Garden Variety I Native Roots I ARC Innovations | Clutter.io I Pramana Collective I Storyoapp.com I HotBartenders.com I Chime (Acquired by Raya) I Travel Gourmands I RabbitHoleLA

    Section image

    Bungalo805: Littles' Lounge & Social Club

    Founder & Owner

    2022- 2024

     

    A private, members only space created to support local families. A safe, fun space for your littles and an elegant, comfortable experience for grown ups. Come as you are & leave your judgement at the door.

    Section image

    Silver Air Private Jets

    Chief Product Officer

    2020- 2022

     

    Silver Air is a leading private aircraft management company and direct charter operator that delivers a transparent, owner-advocate approach to management creating valuable partnerships with private jet owners. Founded in 2008, the company is based in Southern California with corporate offices in Santa Barbara. Silver Air manages a comprehensive fleet of luxury aircraft from light to long-range heavy jets and a global network operating around the clock, 24-hours-a-day.

    Section image

    Bloom Farms

    May 2017- March 2018
     
     
    Our mission is to bring safe and enjoyable products to people who use cannabis as part of a healthy, fulfilling lifestyle. Along the way, we’re out to remove the negative social stigmas of cannabis.
    Section image

    Victorious (now Headspace)

    May 2017- May 2018
     
    We power interactive networks bringing people together from all over the world. Our platform transforms passive media channels into immersive desktop and app environments and reimagines how humans engage with each other and themselves.
    Section image

    Flipagram Inc. (now TikTok)

    Director of Marketing/Growth
    June 2015 – October 2015
     
    All stories matter. They connect and empower us to experience the beauty of our uniqueness and the humanity that comes with seeing the world through someone else's eyes.

    Everyone has stories worth telling, what's yours?
    Section image

    SPN Inc.

    Vice President of Operations
    – March 2015
     
    Social Programming Network, Inc. operates in the technology sector. Social Programming Network, Inc. was formerly known as Social Entertainment Network, Inc. The company was incorporated in 2012 and is based in Los Angeles, California.
    Section image

    ReignDeer Entertainment (now Maverick Management)

    Vice President of Digital Strategy 
    – Oct 2013
     
    Reign Deer Entertainment, a management firm, has represented music artists such as Britany Spears, Avril Lavigne, Miley Cyrus, Will.i.am, Nicole Scherzinger, Justin Timberlake, 98 Degrees, Nick Lachey, DJ Pauly D, Backstreet Boys & O-Town. Along with management, ReignDeer entertainment produced the movie Crossroads (2002) and two reality series: Newlyweds: Nick and Jessica (2003–05) and There & Back (2006). The firm also launched girl group G.R.L. along with Pussycat Dolls founder Robin Antin and producers Dr. Luke and Max Martin.
    Section image

    Zuckerberg Media

    Marketing and Business Development Lead, Producer 
    – Apr 2013
     
    Zuckerberg Media is changing the face of innovation one new character, collaboration and company at a time. Below are just a few of the tech-driven experiences we're currently delivering to audiences. The firm is lead by Randi Zuckerberg, an entrepreneur, investor & bestselling author.
    Section image

    Facebook.com (now Meta)

    Consumer Marketing:
    Sports, Entertainment & Non Profits 
     – Nov 2011
     
    Facebook is an American online social media and social networking service company based in Menlo Park, California. 
    Section image

    Gerson Lehrman Group,Inc.

    Consultant 
    – Present
     
    Section image

    Bright Box Media

    Director of Marketing 
    – Jan 2007
     
    Section image

    Throne VIP

    Advisor
    2015- 2018
     
     
    Section image

    UClass

    Advisor 
    – Oct 2014
     
    Section image

    StyleBee

    Advisor 
    – Present
     
    Section image

    CinematiqueLLC

    Advisor 
    – Aug 2014
     
    Section image

    Animal Tracks Inc.

    Board Member
    2018- 2022
     
    Section image

    Kitty Bungalow Charm School for Wayward Cats

    Board Member 
    – 2016