
Fractional CMO Services
What is a Fractional CMO? A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need an executive level marketing officer, but not in a full-time capacity.
Owned Media & Brand Management
- Website & CMS management
- Social media management
- Email marketing
- Direct mail & SMS
- Google Business & Search Console
- Community building & retention
Content Development- Copywriting (website, emails, ads, decks)
- Graphic design & brand assets
- Photography & video storytelling
- Editing & post-production
- Live streaming & webinar production
- E-commerce content & storefronts
Paid Media Management- Copywriting (website, emails, ads, decks)
- Graphic design & brand assets
- Photography & video storytelling
- Editing & post-production
- Live streaming & webinar production
- E-commerce content & storefronts
Planning & Analytics- Copywriting (website, emails, ads, decks)
- Graphic design & brand assets
- Photography & video storytelling
- Editing & post-production
- Live streaming & webinar production
- E-commerce content & storefronts
Sales Enablement & Revenue Operations
- Sales process optimization
- CRM setup, cleanup & workflow automation
- Pipeline architecture & forecasting
- Lead scoring & qualification frameworks
- Sales playbooks (prospecting, demos, closing)
- Hand-off processes (MQL → SQL → Close)
- KPI dashboards & reporting
- Team training & performance optimization
Demand Generation & Funnel Growth
- Top-of-funnel lead generation
- Inbound engine development
- Campaign strategy & execution
- Email + SMS automation flows
- Nurture sequences
- Landing page optimization
- CRO (conversion rate optimization)
- Account-based marketing (ABM)
Go-to-Market Strategy
- Market positioning & messaging
- ICP definition & segmentation
- Competitive analysis
- Product launch strategy
- Pricing & packaging
- Channel strategy & partnerships
- Bio
Erin Kanaley’s career sits at the intersection of marketing innovation, technology, and high-touch luxury service. With a foundation built inside the world’s most influential platforms, her work has consistently shaped how brands communicate, convert, and scale.
Erin began her career at Facebook (now Meta), where she helped propel entire industries into the digital future. She led breakthrough marketing initiatives across mainstream media, current events, sports, and nonprofits — including Facebook’s unforgettable 2010 Olympic campaigns and the Emmy-nominated ABC Midterm Elections “Vote 2010” coverage.
Her partnership leadership extended into some of the most iconic cultural moments of the decade: TODAY Show Throws a Wedding, The GRAMMYs, American Music Awards, Golden Globes, Mother’s Day, and Memorial Day. Erin also helped bring new marketing formats to life, playing a pivotal role in introducing Facebook Live and Facebook Stories to major publishers and audiences.
Beyond Meta, Erin produced a Live Town Hall with former President Barack Obama, starred in MTV’s Diary of Facebook, directed live broadcasts for Facebook’s f8 Developer Conference, and collaborated with Oprah Winfrey Network on a live show experience.
At Zuckerberg Media, she reimagined the Home Shopping Network for BeachMint, co-produced Bravo’s Silicon Valley series Start-Ups, and pitched and produced the first-ever LIVE Facebook Wedding with Brides Magazine. She later produced large-scale creative for Cirque du Soleil’s OneDrop.org and led productions at the World Economic Forum in Davos alongside Scribd.
Erin’s entertainment and digital leadership continued as VP of Digital at ReignDeer Entertainment (acquired by Maverick Management), supporting global talent including Britney Spears, Avril Lavigne, Miley Cyrus, will.i.am, and DJ Pauly D.
In tech, Erin drove growth as Director of Marketing at Flipagram (acquired by TikTok) and Victorious (acquired by Headspace), and later served as Chief Marketing Officer at Bloom Farms (acquired by 4Front Ventures). Most recently, she served as Chief Product Officer at Silver Air Private Jets in Santa Barbara.
After launching and exiting her family-focused hospitality concept Bungalo805 in the Santa Barbara market, Erin refocused her energy on two core ventures:
EK Consulting, where she serves as a Fractional CMO specializing in GTM strategy, demand generation, and revenue operations for high-growth companies; and
Private Jet Consulting Group (PJCG.VIP), where she manages elite private aviation logistics, charters, and white-glove travel experiences for high-net-worth clientele.
- EXPERIENCE
Private Jet Consulting GroupFounder & Owner
2022- Present
Welcome to a new way to source, book and manage your private jet travel.

AllAboutYourStay.com
Founder & Owner
2016 – Present
High-end property rental and lease management.

EK Consulting
Owner & Fractional CMO
2014- Present
Gemist.io | ProjectMark | Wildnote | StyleRow | Gainey Estate Vineyards | Evan's Ranch Vineyard | Black Sheep SB | WeVillage | BabyVillage Portland | Funcoach.us I Urban Developments I McGrath Training I Silver Air Private Jets I Santa Barbara Zoo I Margerum Wine Company I Barden Wines I Allscape Design & Installation I The Public Market I Animal Tracks I El Capitan Advisors I Creso Pharma I Natura Life + Science I Garden Variety I Native Roots I ARC Innovations | Clutter.io I Pramana Collective I Storyoapp.com I HotBartenders.com I Chime (Acquired by Raya) I Travel Gourmands I RabbitHoleLA
Bungalo805: Littles' Lounge & Social ClubFounder & Owner
2022- 2024
A private, members only space created to support local families. A safe, fun space for your littles and an elegant, comfortable experience for grown ups. Come as you are & leave your judgement at the door.
Silver Air Private JetsChief Product Officer
2020- 2022
Silver Air is a leading private aircraft management company and direct charter operator that delivers a transparent, owner-advocate approach to management creating valuable partnerships with private jet owners. Founded in 2008, the company is based in Southern California with corporate offices in Santa Barbara. Silver Air manages a comprehensive fleet of luxury aircraft from light to long-range heavy jets and a global network operating around the clock, 24-hours-a-day.
Bloom FarmsMay 2017- March 2018Our mission is to bring safe and enjoyable products to people who use cannabis as part of a healthy, fulfilling lifestyle. Along the way, we’re out to remove the negative social stigmas of cannabis.
Victorious (now Headspace)May 2017- May 2018We power interactive networks bringing people together from all over the world. Our platform transforms passive media channels into immersive desktop and app environments and reimagines how humans engage with each other and themselves.
Flipagram Inc. (now TikTok)Director of Marketing/GrowthJune 2015 – October 2015All stories matter. They connect and empower us to experience the beauty of our uniqueness and the humanity that comes with seeing the world through someone else's eyes.
Everyone has stories worth telling, what's yours?
SPN Inc.Vice President of Operations– March 2015Social Programming Network, Inc. operates in the technology sector. Social Programming Network, Inc. was formerly known as Social Entertainment Network, Inc. The company was incorporated in 2012 and is based in Los Angeles, California.
ReignDeer Entertainment (now Maverick Management)Vice President of Digital Strategy– Oct 2013Reign Deer Entertainment, a management firm, has represented music artists such as Britany Spears, Avril Lavigne, Miley Cyrus, Will.i.am, Nicole Scherzinger, Justin Timberlake, 98 Degrees, Nick Lachey, DJ Pauly D, Backstreet Boys & O-Town. Along with management, ReignDeer entertainment produced the movie Crossroads (2002) and two reality series: Newlyweds: Nick and Jessica (2003–05) and There & Back (2006). The firm also launched girl group G.R.L. along with Pussycat Dolls founder Robin Antin and producers Dr. Luke and Max Martin.
Zuckerberg MediaMarketing and Business Development Lead, Producer– Apr 2013Zuckerberg Media is changing the face of innovation one new character, collaboration and company at a time. Below are just a few of the tech-driven experiences we're currently delivering to audiences. The firm is lead by Randi Zuckerberg, an entrepreneur, investor & bestselling author.
Facebook.com (now Meta)Consumer Marketing:Sports, Entertainment & Non Profits– Nov 2011Facebook is an American online social media and social networking service company based in Menlo Park, California.
Gerson Lehrman Group,Inc.Consultant– Present
Bright Box MediaDirector of Marketing– Jan 2007
Throne VIPAdvisor2015- 2018
UClassAdvisor– Oct 2014
StyleBeeAdvisor– Present
CinematiqueLLCAdvisor– Aug 2014
Animal Tracks Inc.Board Member2018- 2022
Kitty Bungalow Charm School for Wayward CatsBoard Member– 2016
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