What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need an executive level marketing officer, but not in a full-time capacity.
Services
Owned Media Management- Social Media
- Website
- Text/SMS
- Direct Mail
- CMS Management
- Google Business & Search Console
Content Development- Copy
- Photography
- Graphic Design
- Owned Media Assets
- Video Editing
- Live Streaming
- E-commerce Storefronts
Paid Media Management- Facebook Ads
- Instagram Ads
- Facebook Ads Network
- Google Ad Word
- Display Networks
- Email Buyouts
- Influencer Partnerships
Planning & Analytics- Smartsheets
- Asana
- Trello (+more)
- Google Analytics
- Tableau
- Sprout (+more)
- + All Planning, Communications & Analytics platforms in the market
- Bio
Erin's professional voyage through the domains of marketing and production has been an ongoing quest for innovation and excellence. During her tenure at Facebook, now Meta, she not only pushed boundaries but propelled organizations and industries into the digital forefront. Her achievements include crafting groundbreaking marketing initiatives spanning diverse sectors such as mainstream media, current events, sports, and non-profits. Notably, she spearheaded Facebook's unforgettable 2010 Olympic campaigns and played a pivotal role in the Emmy-nominated ABC's Midterm Elections coverage for Vote 2010.
She led strategic media partnerships encompassing iconic events like TODAY Show Throws a Wedding, The GRAMMYs, American Music Awards, Golden Globes, Mother's Day, and Memorial Day. Additionally, she introduced innovative marketing platforms like Facebook Live and Facebook Stories, transforming ordinary moments into captivating interactive experiences.
Erin's impactful contributions extended beyond Facebook, as she curated unique projects such as producing a Live Town Hall with former President Barack Obama and starring in an MTV documentary titled "Diary of Facebook." She skillfully directed and produced live coverage for Facebook's f8 Developer Conference and collaborated on a mesmerizing live show for Oprah Winfrey Network.
Transitioning to Zuckerberg Media, Erin reimagined the Home Shopping network for BeachMint and collaborated with Bravo to produce the acclaimed Silicon Valley series, "Start-Ups." Notably, she pitched and produced the first-ever LIVE Facebook Wedding in partnership with Brides Magazine.
Her creative prowess was further demonstrated in dazzling Las Vegas with a one-night-only extravaganza for OneDrop.Org, alongside Cirque du Soleil. Erin also produced and directed compelling events at prestigious gatherings like the World Economic Forum in Davos, working alongside Scribd.
Subsequently, Erin assumed the role of VP of Digital at ReignDeer Entertainment (acquired by Maverick Management), managing an illustrious client roster including Britney Spears, Avril Lavigne, Miley Cyrus, will.i.am, and DJ Pauly D.
Transitioning to the tech sector, Erin served as Director of Marketing & Growth at Flipagram.com (later acquired by TikTok) and Director of Marketing at Victorious.com (acquired by Headspace), before assuming the role of Chief Marketing Officer at Bloom Farms (acquired by 4Front Ventures).
Most recently, Erin is leveraged her expertise as the Chief Product Officer at Silver Air Private Jets in Santa Barbara.
Currently, she leads Bungalo805's transformation into a family haven while managing her own Private Jet Consulting Group (PJCG.VIP) and providing strategic marketing consultancy through EK Consulting.
For more information on Erin's professional journey, visit www.erinkanaley.com.
- EXPERIENCEPrivate Jet Consulting Group
Founder & Owner
2022- Present
Welcome to a new way to source, book and manage your private jet travel.
AllAboutYourStay.com
Founder & Owner
2016 – Present
High-end property rental and lease management.
EK Consulting
Owner & Fractional CMO
2014- Present
Gainey Estate Vineyards | Evan's Ranch Vineyard | Black Sheep SB | WeVillage | BabyVillage Portland | Funcoach.us I Urban Developments I McGrath Training I Silver Air Private Jets I Santa Barbara Zoo I Margerum Wine Company I Barden Wines I Allscape Design & Installation I The Public Market I Animal Tracks I El Capitan Advisors I Creso Pharma I Natura Life + Science I Garden Variety I Native Roots I ARC Innovations | Clutter.io I Pramana Collective I Storyoapp.com I HotBartenders.com I Chime (Acquired by Raya) I Travel Gourmands I RabbitHoleLA
Bungalo805: Littles' Lounge & Social ClubFounder & Owner
2022- 2024
A private, members only space created to support local families. A safe, fun space for your littles and an elegant, comfortable experience for grown ups. Come as you are & leave your judgement at the door.
Silver Air Private JetsChief Product Officer
2020- 2022
Silver Air is a leading private aircraft management company and direct charter operator that delivers a transparent, owner-advocate approach to management creating valuable partnerships with private jet owners. Founded in 2008, the company is based in Southern California with corporate offices in Santa Barbara. Silver Air manages a comprehensive fleet of luxury aircraft from light to long-range heavy jets and a global network operating around the clock, 24-hours-a-day.
Bloom FarmsMay 2017- March 2018Our mission is to bring safe and enjoyable products to people who use cannabis as part of a healthy, fulfilling lifestyle. Along the way, we’re out to remove the negative social stigmas of cannabis.Victorious (now Headspace)May 2017- May 2018We power interactive networks bringing people together from all over the world. Our platform transforms passive media channels into immersive desktop and app environments and reimagines how humans engage with each other and themselves.Flipagram Inc. (now TikTok)Director of Marketing/GrowthJune 2015 – October 2015All stories matter. They connect and empower us to experience the beauty of our uniqueness and the humanity that comes with seeing the world through someone else's eyes.
Everyone has stories worth telling, what's yours?SPN Inc.Vice President of Operations– March 2015Social Programming Network, Inc. operates in the technology sector. Social Programming Network, Inc. was formerly known as Social Entertainment Network, Inc. The company was incorporated in 2012 and is based in Los Angeles, California.ReignDeer Entertainment (now Maverick Management)Vice President of Digital Strategy– Oct 2013Reign Deer Entertainment, a management firm, has represented music artists such as Britany Spears, Avril Lavigne, Miley Cyrus, Will.i.am, Nicole Scherzinger, Justin Timberlake, 98 Degrees, Nick Lachey, DJ Pauly D, Backstreet Boys & O-Town. Along with management, ReignDeer entertainment produced the movie Crossroads (2002) and two reality series: Newlyweds: Nick and Jessica (2003–05) and There & Back (2006). The firm also launched girl group G.R.L. along with Pussycat Dolls founder Robin Antin and producers Dr. Luke and Max Martin.Zuckerberg MediaMarketing and Business Development Lead, Producer– Apr 2013Zuckerberg Media is changing the face of innovation one new character, collaboration and company at a time. Below are just a few of the tech-driven experiences we're currently delivering to audiences. The firm is lead by Randi Zuckerberg, an entrepreneur, investor & bestselling author.Facebook.com (now Meta)Consumer Marketing:Sports, Entertainment & Non Profits– Nov 2011Facebook is an American online social media and social networking service company based in Menlo Park, California.Gerson Lehrman Group,Inc.Consultant– PresentBright Box MediaDirector of Marketing– Jan 2007Throne VIPAdvisor2015- 2018UClassAdvisor– Oct 2014StyleBeeAdvisor– PresentCinematiqueLLCAdvisor– Aug 2014Animal Tracks Inc.Board Member2018- 2022Kitty Bungalow Charm School for Wayward CatsBoard Member– 2016 - PortfolioBungalo805: Little's Lounge & Social ClubSilver Air Private JetsUrban Developments: Santa Barbara Public MarketMcGrath TrainingMargerum Wines CompanyAllscape Design + InstallationCreso PharmaAnimal Tracks IncArc PipesNative Roots & Garden VarietyBloom FarmsGeneral Branding & Growth Marketing for FlipagramFacebook StoriesFacebook Stories
Facebook Live
- SXSW
- Consumer Electronics Show
- Maroon 5 Live from Facebook
- Product Launches: Messages, Places and Timeline
- Live with Oprah (aired in full on the OWN network)
- Live Townhall with Barak Obama
F8 Live (2010, 2011)2010 "Honor Them" App for Memorial Day in partnership with the White HouseMother's Day campaign in partnership with Hershey's and the Times Square Alliance in NYC
Feature Your Mom, in Times SquareSundance: Facebook training sessions and marketing initiatives (2010 & 2011)Tips and Tricks with Facebook ( See 3:01)Award Show Activations: American Music Awards, Golden Globes, Grammy's and Emmy's- Social Media programs
- Red Carpet coverage
- Backstage programing
- Online complimentary show content
Cirque du Soleil’s opening night of Michael Jackson’s Immortal World TourBeachMint's LIVE CyberMint MondayBackplane's LIVE Hack-a-thon from SXSWScribd Presents: Documented @ Davos from the World Economic Forum in Davos, SwitzerlandCreative Lounges: A social series of unique conversations helping connect Hollywood and Silicon ValleyBravo's Start-ups Silicon ValleyBride's Magazine LIVE Facebook Wedding for GoodAvril Lavigne , will.i.am, Miley Cyrus, Britney Spears & G.R.L.: Single/Album Launch CampaignsConcept, Design, Development & Launch of